![]() ![]() HALO Branded Solutions (asi/356000) held a company-wide virtual webinar on May 7 to announce the new brand. The latest example happened when the firm acquired Top 40 distributor BrandVia Alliance (asi/145037) just this May, a deal that occurred following the September 2021 purchase of New York City-based distributor Captiv8 Promotions. Leading promotional products distributor to leverage firm’s experience in business services. The second-largest distributor in the North American promotional products industry said it has stepped up its branding game through a rebrand that executives believe articulates the company’s vibrancy and broad range of solutions. Led by CEO Marc Simon, who ranks fifth on Counselor’s Power 50 list of promo’s most influential people, HALO has continued to execute one of the most aggressive, high-profile acquisition strategies in the industry. During 2021, HALO completed a successful rebrand, an overhaul that included a new logo and enhanced marketing/sales tools, digital platforms, social media presence and direct mail. Notably, 2021’s revenue tally also bested HALO’s sales total of $787 million in 2019 – the last pre-pandemic “normal” year for business. Strong demand in the second half of 2021 helped drive a 7.4% year-over-year sales increase for HALO – a performance that ensured the Sterling, IL-based firm remained promo’s largest distributor for the second year in a row. But failure, Hale said, played no small part in his story. That was good enough to rank the firm first on Counselor’s most recent list of the largest distributors in the industry.Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market. 5000 honoree serves two-thirds of the Fortune 100 companies and recently surpassed 1.85 billion in annual revenue. During 2021, HALO completed a successful rebrand, an overhaul that included a new logo and enhanced marketing/sales tools. HALO reported 2021 North American promo product revenue of $822 million. Notably, 2021’s revenue tally also bested HALO’s sales total of 787 million in 2019 the last pre-pandemic normal year for business. Hemant, Amit and Rose will enhance our cultural emphasis on ingenuity and innovation,” said Simon “We are thrilled at the immediate and longer-term impacts they will provide to the growing services we provide to our clients.” “Our growth has allowed us to both attract and invest in additional experienced leadership. HALO said Arendarczyk is a veteran leader in business transformation, most recently serving as vice president of the enterprise project management office at employee benefits company Trustmark. Also reporting to Pollack, Arendarczyk will oversee a new function at the Top 40 firm, focusing on enterprise project management, business technology and organizational change management. The third big appointment came with HALO naming Rose Arendarczyk senior vice president of business transformation. Reporting to HALO Chief Operating Officer Kevin Pollack, Gaur will lead HALO’s technology team and digital roadmap. He previously served as CIO for On-Campus Marketing, and has held senior-level technology roles at companies that include licensed merchandise purveyor Fanatics. Plenty of companies survive bankruptcy, but Halo Industries Inc. This organization primarily operates in the Advertising Specialties business / industry within the Wholesale Trade - Nondurable Goods sector. Strahler Erik Unger CEO Marc Simon has whittled down debt and sold non-core assets to save Halo. Gaur has more than 20 years of technology, e-commerce and omni-channel retail experience. Business Description Halo Branded Solutions, which also operates under the name HALO BRANDED SOLUTIONS, INC, is located in Oakbrook Terrace, Illinois. In another key move, HALO has installed Amit Gaur as senior vice president/chief information officer. Find company research, competitor information, contact details & financial data for Halo Branded Solutions, Inc. Kumar will report directly to HALO CEO Marc Simon, a member of Counselor’s Power 50 list of the industry’s most influential people. With extensive experience across industries, geographies and cultures, Kumar’s past experience also includes financial leadership roles for Baxter, American Express and Delphi Automotive Systems. He most recently served as CFO of Sol-Millennium Medical, a global healthcare company. ![]() Hermant Kumar is taking over the role of CFO/executive vice president. (From left) Hermant Kumar, Amit Gaur and Rose Arendarczyk of HALO. HALO Branded Solutions (asi/356000), the largest distributor by revenue in the North American promotional products industry, has made three important additions to its C-Suite, including hiring a new chief financial officer and chief information officer. HALO, Promo’s Biggest Distributor, Acquires Top 40 Firm BrandVia Alliance The acquisition continues HALO’s run of high-profile acquisitions of major competitors in the promo products industry. ![]()
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